ACTIVITIES

We collect data systematically for better decision-making

Activities

We collect data systematically for better decision-making 

Surveys

Surveys are either digital (online surveys) or physical (survey cards). Surveys are often used to understand how customers experience different attributes of a service. A survey asks the respondent several different questions. The questions usually have a set of predetermined answers respondents can choose from.

Focus groups

It is a group of people, usually 6-10 members (smaller sample size than surveys). These people tend to share demographic traits or share similar characteristics. A focus group involves a moderator who asks the group open-ended questions and guides the discussion. Focus groups involve getting a group of people together to conduct a group interview.

In-depth Interviews

Interviews are similar to focus groups, although they usually involve fewer people. The interview is generally focused on one individual, with a moderator asking questions. Interviews can be structured with a list of questions the moderator asks the interviewee. An interview is usually conducted face-to-face or over the telephone. Using this method, open-ended questions help gather more accurate information..​​

Customer Research

It is conducted via a variety of quantitative and qualitative methods such as interviews, surveys, focus groups, and ethnographic field studies. It also commonly involves doing desk research on online reviews, forums, and social media to explore what customers are saying about a project or product.

Statistics

We use statistics to define the type of data to be extracted from the target population. We explore the relationship of the data with the population set. We develop a model that summarises insights and defines any visible links between the data set and the population.

Market Analysis

With the analysis, we study the dynamics of the market, such as competition, and other important factors. A detailed market analysis is part of a business plan, since it gives a greater understanding of the audience and competition, helping to build a more targeted marketing strategy.